Bose: Co- by Bose
Bose believes that cancelling out noise shouldn’t mean cancelling our connections. With Co- by Bose, listeners can experience the excellence of noise cancelling headphones simultaneously with their network.
Copywriting & Concept Development
Silver Muse Creative Award 2022
How It Works
Using bluetooth, the CO- by Bose app connects users to their friends’ Bose headphones.
Users are able to exchange and listen to tracks in tandem. The built-in microphone facilitates real-time conversations between friends and, through customizable avatars in the app, users can visually discover what content their connections are currently obsessing over.
Digital & Live Events
Co- will offer monthly exclusive, livestream festivals for co-listeners. Entry into these events are available to pairs of individuals who tune in together through the Co- by Bose app.
Co- will also partner with Coachella, hosting a branded silent dance party dubbed “Co-Chella.” Special access to the Co-Chella event will be given to verified Co- by Bose users.
Dating App Feature
Co- by Bose makes it easy to express yourself to potential partners through its dating app integration, allowing daters to create collaborative mixtapes.
Jet Blue Partnership
Complimentary in-flight access to Co- by Bose headphones allows passengers to enjoy a cinematic experience together with their travel partner.
Art Direction: Danae Piementel Dos Santos & Prerna Gosai