TikTok: For You Fits
Each TikTok community is home to creators with unique interests, personalities, and styles. In its first ever fashion line, TikTok designs a collection celebrating some of the platform’s most popular groups.
Copywriting, Concept & Product Development
TikTok Challenge
Using the campaign's featured sound and hashtag, creators will share videos celebrating their TikTok community.
The five groups that receive the most engagement will have custom pieces featured in the upcoming collection.
Influencers
TikTok will identify niche influencers and assign them roles as community leaders.
These chosen creators will encourage followers to participate in the challenge.
The Launch
TikTok’s For You Fit collection will debut during an in-app livestream fashion show, hosted by Liza Koshy.
The shoppable livestream will feature engaging set designs inspired by the winning TikTok communities.
Manifestos
Designs
Art Direction & Product Design: Mollie Bond