Chase Sapphire: See The World Like An Insider
Chase Sapphire Reserve is an all-access pass to more dining, more travel and more culture. That’s why we set off to a place where all of those things converge: Seoul. Together with fashion designer Yoon Ahn, we celebrated the spirit of the city and how Chase Sapphire Reserve helps you unlock it all.
But we didn’t stop there. For our paid social campaign, we treated the Chase Sapphire Reserve card like an influencer: an in-the-know source for the best restaurant recs and travel tips. Then we leveraged trends to make work that felt less like paid ads, and more like organic content.
Agency: Droga5 NY
CW: Jaclyn Soria
AD: Sam Zimmerman
Senior CW: Dani Freeda
Senior AD: Christian Maine de Biran
CD: Courtney Richardson
ECD: Mariano Jeger