Ulta Beauty: Summer Made Me Do It

This summer, we wanted to do more than sell sunscreen. So, we made a spot that invited shoppers to embrace an idea with SPF 100 strength — to break the rules through beauty and beyond, all season long.

Through colorful vignettes that saw our heroes opting for blue eyeliner, changing in a porta potty (aka porta hottie™️) and making a playground their personal beach, we positioned Ulta Beauty not just as a retailer but as a partner in crime. If serving looks was a crime, that is.

Agency: VaynerMedia
CW: Jaclyn Soria
ADs: Sam Karasinski + Esther Shin
CD: Rachel Hoo
ECD: Seth Jacobs