Duolingo: Language of Love
Hopeless romantics dream of cinematic love stories, but don’t know how to make them a reality. That’s why Duolingo’s new campaign promotes the app as an essential tool for making movie-worthy connections that span across the globe.
Copywriting & Concept Development
Manifesto
Hinge Partnership
Hinge in-app feature allows users to swipe through foreign profiles depending on Duolingo level and progress.
Duolingo Ads Within Hinge
Digital ads mocking dating profiles will link to Duolingo’s Hinge feature & the campaign’s “Lessons In Love” special course.
Lessons In Love
Special courses teach users words, phrases, and questions that spark meaningful conversations.
Partner Practice
Learners can elect to complete lessons with a partner instead of working alone, allowing for the opportunity to meet potential matches virtually.
Duolingo In-App Game
Learners star as the main character in this virtual love story while practicing their chosen language. Over 100 possible storylines, all ending in a happily ever after.
Instagram Stories
Art Direction: Jose Acosta & Omar Curiel